SEO + Paid Ads
Multi-channel acquisition strategy
Campaign Funnel Strategy
A two-phase funnel that warms audiences before asking for the sale
Interest Campaign
Educational & entertaining videos build awareness. No hard sell. Goal: engagement and watch time.
Retargeting Trigger
Users who watch 50%+ of videos are moved to a custom audience. They've shown intent.
CTA Campaign
Direct offer to warm audience: "Free Water Test" with urgency. These leads convert higher.
Facebook & Instagram
Interest Campaign (Top of Funnel)
- Target: Homeowners in Brevard County, 35-65
- Interests: Home improvement, health, family
- Content: Educational videos, water facts, local stories
- Objective: Video Views (ThruPlay)
CTA Campaign (Bottom of Funnel)
- Audience: 50%+ video viewers from Interest campaign
- Content: Direct offer, testimonials, urgency
- Objective: Lead Generation / Conversions
- CTA: "Schedule Your Free Water Test"
YouTube Ads
Discovery & In-Stream Ads
- Target: Local homeowners searching home/health topics
- Placements: Home improvement, local news channels
- Same funnel: Awareness → Retarget viewers → CTA
Retargeting Integration
- YouTube viewers synced to Meta custom audiences
- Cross-platform retargeting amplifies reach
- Website visitors added to retarget pools
Google Ads + SEO
Google Local Services Ads (LSA)
- "Google Guaranteed" badge builds trust
- Pay-per-lead model (only pay for real inquiries)
- High-intent: People actively searching for water filtration
Google Search Ads
- Keywords: "water filtration Melbourne FL", "water test Brevard"
- Landing page optimized for conversion
- Call tracking for attribution
SEO Strategy
- Google Business Profile optimization
- Local citations and directory listings
- Review generation strategy
- Content targeting local water quality searches
CRM Integration
Every lead flows directly into your CRM with full attribution
Lead Source Tracking
Know exactly which ad, platform, and campaign generated each lead
Auto-Assignment
Hot leads (CTA campaign) flagged for immediate follow-up
Audience Sync
CRM contacts synced back to ad platforms for lookalike audiences
ROI Reporting
Track cost-per-lead and cost-per-sale by channel