Investment & ROI

The math behind your growth

Case Study

MX Detail

Mobile auto detailing service

$27,000

New business added

65 days

Time to results

"Launched a second location from the growth."

— Alex Weitkamp, Owner

The ROI Math

Unit Economics

Profit per system sold $4,000

Industry close rate 25%

Leads needed per sale 4 leads

Profit per lead $1,000

Monthly Projection (15 Leads/Week)

Leads per month 60 leads

Sales closed (@ 25%) 15 systems

Gross profit $60,000

Ad spend (@ $125 CPL) -$7,500

Agency fee -$3,649

Net profit/month $48,851

Upfront investment paid back in

~17 days

of leads flowing

Your Investment

Upfront Build (All 6 Packages)

One-time investment

$27,995

Monthly Agency Service

Ongoing management & optimization

$3,649/mo

Monthly Agency Service Includes

Campaign management

Weekly reporting

CRM maintenance

AI monitoring

Creative refresh

ROI tracking

Recommended Ad Spend

Paid directly to platforms (not to us)

Month 1 (Learning)

$4-5K

Higher CPL expected

Month 2+ (Optimized)

$6-8K

Scale what works

Meta (Facebook/Instagram) $3,000-5,000

Google Local Services $1,000-2,000

Google Search $500-1,000

Platform Fees (You Pay Directly)

WAVV

Power dialer for sales team

$59/mo

CallRail

Call tracking & attribution

$50-70/mo

Messaging (SMS/Voice)

Pay per message/minute

~$100-200/mo

Expected Results by Phase

Month 1 (Learning Phase) Ramping

$150-200

CPL

8-12

Leads/week

60-70%

Show rate

Month 2+ (Optimized) Scaled

$100-150

CPL

15-20

Leads/week

70-80%

Show rate

Year 1 Total Investment

Full transparency on all costs

Upfront build $27,995

Agency service (12 mo) $43,788

Ad spend (est. $6K/mo avg) $72,000

Platform fees (est.) $3,600

Total Year 1 ~$147,000

Expected Year 1 gross profit (conservative)

$480,000+

Based on 10 systems/month @ $4K profit each

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