60-Day Marketing Deliverable

Living Water Florida

Premium

Your 60-Day Journey

From kickoff to leads flowing

Day 1 Day 60
1

Foundation

Weeks 1-2
Branding kickoff & discovery
Video shoot scheduled & captured
CRM setup & pipeline design
Social profiles created
A2P & 10DLC registration started
Brand assets Profiles live Landing page draft
2

Build & Test

Weeks 3-4
Video post-production complete
AI voice & messaging bots live
CRM integrations connected
Campaign builds in Meta & Google
Integration testing
LAUNCH — Ads live, leads start flowing
3

Optimize

Weeks 5-6
Audience testing & refinement
Creative A/B testing
Scale winning ad sets
Month 2 content execution
CPL optimization
Campaigns optimized CPL improving
4

Iterate

Weeks 7-8+
Review performance data
A/B test creative & messaging
Scale what's working
Cut what's not
Continuous improvement — We iterate, refine, repeat

Success Metrics at Day 60

10-20

Leads/Week

$100-175

Cost/Qualified Lead

35-45%

Appointment Rate

65-75%

Show Rate

Alex Weitkamp - MX Detail
Case Study

MX Detail

Auto and marine detailing service — Tampa, Florida

$27,000

New business added

65 days

Time to results

"Troy helped us add over $60,000 of revenue with a marketing campaign to our client base in the first 60 days."

— Alex Weitkamp, Owner

Brandon - Millionaire Heating and Air Conditioning
Case Study

Millionaire Heating and Air Conditioning

HVAC & plumbing — Fort Worth, Texas

$45,000

New business added

60 days

Time to results

"We went from relying on word of mouth to having a full pipeline of qualified leads every single week."

— Brandon, Owner

The Marketing ROI *

Ad spend → leads → sales → profit

Per-Sale Economics

$4,000

Profit per system

+$1,000

Install profit (75% of sales)

Blended profit per closed deal

$4,750

$125

Cost per lead

25%

Close rate

$1,188

Return per lead

Every $125 invested in a lead returns $1,188 — a 9.5x return

12-Month Growth Trajectory (15% MoM)

Month 1

12

leads

3

sales

$9,101

net to date

Month 6

24

leads

6

sales

$21,996

net to date

Month 12

56

leads

14

sales

$55,672

net to date

Marketing Spend vs. Sales Revenue *

Cumulative ad spend + agency fees vs. gross sales revenue

Marketing Costs
Sales Revenue
$0 $100K $200K $300K $400K $500K 0 1 2 3 4 5 6 7 8 9 10 11 12 Month BREAKEVEN ~Month 3 $115K $413K

Year 1 marketing costs

$115,291

Year 1 sales revenue

$413,296

Year 1 marketing profit *

+$298,005

* Marketing ROI only. Projections reflect the direct relationship between advertising spend and sales volume based on $4,000 profit per sold unit ($4,750 blended with install at 75%). Does not account for operational scaling costs such as additional labor, vehicles, inventory, facilities, or overhead that may be required at higher volumes.

$

Investment

Complete pricing breakdown

Your Investment

Upfront (All 6 Packages)

One-time build

$27,995

Monthly Agency Service

Ongoing management

$3,649/mo

Monthly Agency Service Includes

Campaign management
Weekly reporting
CRM maintenance
AI monitoring
Creative refresh
ROI tracking

Recommended Ad Spend

Month 1

$1.2-2.1K

Month 6-12

$2.5-10K

Meta (FB/IG) $3,000-5,000
Google LSA $1,000-2,000
Google Search $500-1,000

Expected Results

$100-175

CPL (optimized)

10-20

Leads/week

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